Experiential Art


Therme Group, through its cultural arts initiative Therme Art, is a key strategic investor in Superblue, a ground-breaking new enterprise dedicated to accessible and experiential art production, supporting artists in the realisation of their most ambitious visions.

Superblue is developing a novel way for viewers to interact with immersive art, challenging the limitations of conventional exhibition spaces to redefine contemporary art viewing. Superblue’s artists stimulate discussion about today's most pressing socio-cultural themes by offering a fresh outlook on who we are as a collective, and how we are interacting with one another and the world at large.

Therme Art develops art that intersects with our built and natural environments, giving artists, designers, and architects the opportunity to push the limitations of conventional art viewing by creating multi-sensorial experiences that encourage mental and physical wellbeing. Through its partnership with Superblue, Therme Group furthers its vision to bring immersive art experiences to its wellbeing resorts worldwide.

Studio Swine, ∞ Blue (Infinity Blue), 2018. Photo: Petr Krejčí.

*Cover image: Exhibition view of Every Wall is a Door, 2021, Superblue Miami, Miami, Florida. Artwork featured: Interactive Digital Installation by teamLab, Flowers and People, Cannot be Controlled but Live Together - Transcending Boundaries, A Whole Year per Hour, 2017.

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