Mollie Dent-Brocklehurst, Co-founder and CEO of Superblue, and Mikolaj Sekutowicz, CEO of Therme Art, have announced that Therme Art has become an strategic investor in Superblue, the ground-breaking new company dedicated to advocacy for and public engagement with experiential art. Therme Art is part of Therme Group, a leading global wellbeing organisation. The group will provide expertise and resources to Superblue to advance their aligned visions for the realisation of interactive experiences that foster social awareness, exchange, and impact. 

Launching its first public centre in Miami this spring with installations by Es Devlin, teamLab, and James Turrell, Superblue is pioneering a new model for audiences to engage with the work of leading experiential artists outside of the traditional frameworks of museums, commercial galleries, and temporary art events. Featuring long-term installations, Superblue experiential art centres are specifically conceived for the presentation of large-scale works that make visitors active parts of the art itself. Through their work, Superblue artists catalyse engagement with pressing issues of our time and provoke new ways of understanding ourselves and our symbiotic relationship to each other and the world. 

Driven by a belief in ‘wellbeing for all’, Therme Group’s vision is to create the world’s most advanced wellbeing resorts, achieved by harnessing the complex interplay of nature, technology, and culture. Through its Therme Art initiative, Therme Group is creating environments where art intersects with built and environmental architecture, creating opportunities for artists, designers, and architects to push the boundaries of their imaginations in order to create new forms of spaces for viewers to have a heightened sensorial experience. In the future, the concept of immersive digital art experiences will form part of Therme Group’s portfolio and will be made available in its wellbeing resorts. Therme Group brings to Superblue its extensive and highly customised operational experience and capabilities in high-volume ticketed experiences. The latest move deepens the long-standing collaboration between Therme Art, Superblue, and its artists, which has included the co-commissioning and presentation of Franchise Freedom by DRIFT in cities around the world since 2017.

Superblue is pending certified B Corporation status and is dedicated both in its programming and operations to sustainability, community benefit, and providing artists with public platforms for advocating new ideas and new visions. Therme Group joins founding partner Emerson Collective, an organisation committed to building a just and equitable world, as an investor and resource to Superblue, adding to the incomparable expertise in art, technology, business, and social impact reflected across Superblue’s leadership team and partners.