Therme Art Program Announces The Acquisition of The 2018 Frida Escobedo-Designed Serpentine Pavilion

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Therme Art Program is a proud partner of the Serpentine’s Galleries and has become one of the key supporting partners of the of the Serpentine Pavilion program, aiding their mission to show that architecture, free of conventional boundaries, can become art, as well as a necessary cornerstone in how we approach design and the future of city planning.

On October 3, Therme Group announced their acquisition of the 2018 Serpentine Pavilion designed by Frida Escobedo, as part of Therme Art Program’s initiative. The announcement was made during the Serpentine Galleries’ Frieze VIP breakfast, on the occasion of the opening of Frieze Art Fair, featuring remarks by Yana Peel, CEO of Serpentine Galleries; Hans Ulrich Obrist, Serpentine Galleries Artistic Director; Frida Escobedo, Serpentine Pavilion architect; and Mikolaj Sekutowicz, Curator of Therme Art Program. 

“Creating public space is one of the biggest challenges in the future of city planning and city development. The Serpentine Galleries’ pavilion program is a program which addresses this topic in a very creative and innovative way. The social inclusion that (Frida’s) pavilion represents, fully represents the values of our company.”

Mikolaj Sekutowicz; Curator, Therme Art Program.

The 2018 pavilion by Mexican architect Frida Escobedo draws inspiration from Mexican domestic architecture, and its pivoted axis refers to the Prime Meridian, which was established in 1851 at Greenwich and became the global standard marker of time and geographical distance. Its design is intended to enhance the viewer’s sensorial experience by emphasizing the movement of natural sunlight and shadows within the Pavilion, turning the building into a timepiece that charts the passage of the day. 

“One of the first things that came to my mind when we were speaking with Therme Group is that the pavilion is going to remain in constant interaction with people and that was one very important thing to me.” 

Frida Escobedo, Architect and designer of the 2018 Serpentine Pavilion.

Championing new ideas in contemporary art since it opened in 1970, the Serpentine has presented a wide range of work from emerging practitioners to the most internationally recognized artists and architects of our time. In addition to a seasonal exhibitions program of eight shows per year, the Serpentine presents its annual Serpentine Pavilion during the summer months, the first and most ambitious architecture program of its kind in the world. 

Therme Art Acquires Serpentine Pavilion

London 2018

2.18 min

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