Trend: Urban Bathhouses & Wellness Playgrounds

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Earlier this month, the Global Wellness Summit (GWS) released its annual wellness trends report, the new directions in wellness that the organization believes will have the most meaningful impact on the industry and people worldwide. The 110-page report goes in-depth on the major shifts ahead in nutrition, wellness travel, wellness real estate, women’s health, men’s wellness, healthcare, technology, sustainability and spas.
One forecast that obviously caught our attention was the “Urban Bathhouse” trend: “Whether it’s new or renovated bathhouses featuring hydrothermal bathing (saunas, steam rooms, pools, etc.); large-scale wellness water resorts (some of which accommodate up to 8,000 visitors daily); or public parks where nature meets art and wellness, cities around the globe are suddenly making the pursuit of wellness accessible, affordable and inclusive.

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