Plans were recently revealed for Therme Manchester, a £250m wellbeing resort opening in Trafford City in 2023. Last year Therme appointed Duncan Newbury as VP of Brand Strategy and Marketing Director. He explains how the company plans to market a brand new concept to the UK post-pandemic.

When we talk of spa breaks, yoga, mindfulness and other wellbeing activities we often imagine experiences with a costly price tag, reserved for the world’s wealthy. In contrast, Therme Group has created a model that is inclusive and affordable, with the aim of allowing wellbeing to become accessible to all.